While he was in prison for illegal sales of knockoff prescription drugs, Jared R. Wheat consulted with an attorney at one of Atlanta’s big national firms to initiate an advertising campaign for his company’s diet pills.

Wheat, the CEO of Hi-Tech Pharmaceuticals in Norcross, was freed from prison last year. But the Federal Trade Commission now says he should be reincarcerated for contempt because the ads violated a federal judge’s order not to promote products without “competent and reliable scientific evidence” to back them up.

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