The labeling and name of The Coca-Cola Co.’s Pomegranate Blueberry Flavored Blend juice, while permitted under federal regulations, misleads consumers into believing that the product contains substantial portions of pomegranate and blueberry juice, Seth Waxman, an attorney for Pom Wonderful LLC, argued in an appellate filing on Monday.
In fact, the product, made by Coca-Cola’s Minute Maid division, contained only 0.3 percent pomegranate juice and 0.2 percent blueberry juice; the vast majority of the product was apple and grape juice, Waxman wrote in Pom’s brief, which was filed before the 9th U.S. Circuit Court of Appeals.
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