Google is richer than ever, but it’s not as cool as it once was.

Facebook boasts 500 million members who share 30 billion links, notes and photos each month-data that Google’s search engine can’t completely index. It’s so influential that 26-year-old founder Mark Zuckerberg was just named Time’s person of the year, and a movie about the company’s early days is a contender for best picture at the Oscars.