For the workers at 3630 Peachtree, a new Atlanta office tower that sits 98 percent empty, life can be both lonely and gratifying.

“They treat you like a king,” said Andy McCartney, a vice president at Mansell Group, as he walks into a building where the digital marketing firm’s name is prominently displayed at the entry and its 27 employees enjoy prime space on a floor served by both elevator banks.

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