Nike Inc.’s Eric Sprunk, vice president of global product and merchandising, ended a speech to investors on innovation with a jab at the “toning shoes” driving sales increases for competitors.
“Wouldn’t it be great if we could make a pair of shoes that made your butt smaller, made my gut look smaller, make your muscles look a little bit bigger, just by putting them on and wearing them around and stuff, walking in them” Sprunk asked his audience at Chelsea Piers in New York on May 5. “Nobody can do that. I was just teasing.”
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