Kia Motors Corp. opened its first U.S. auto-assembly plant, a $1 billion factory in Georgia, as the Hyundai Motor Co. affiliate seeks to lure customers from struggling Toyota Motor Corp.
The first model at the facility is the revamped Sorento crossover, which starts at $19,995 and competes with models such as Toyota’s RAV4 sport utility vehicle. Located in West Point, the plant will be able to build 300,000 vehicles a year and employs more than 1,200 people, Seoul-based Kia said Friday.
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