Facebook games “FarmVille” and “Caf World” have Silicon Valley startups racing to create new ways to pay for virtual goods, a market that may reach $3.6 billion by 2012.
Kwedit Inc., based in Mountain View, Calif., announced Thursday that gamers can buy virtual currency if they promise to pay later at 7-Eleven stores or send in money through the mail. Boku Inc. lets players purchase goods with their mobile phones, while Offerpal Media Inc. allows users to get virtual cash by signing up for services such as Netflix Inc.
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