Heineken NV’s Dolf van den Brink ordered his brewery barricaded as Congolese militants fought outside. Now he’s looking to fend off rivals advancing in the U.S., the biggest beer market.
As the brewer’s third U.S. chief executive officer in about two years, Van den Brink inherits a brand that is fighting to regain its luster with consumers swamped with choice. U.S. volume of its Dutch brands is set to drop a second year as Heineken raises prices while drinkers defect to cheaper brands.
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