Irish rockers U2 will step on stage today in Tampa, Fla., helped by BlackBerry’s sponsorship of their world tour in a deal no record company could offer.
Research In Motion Ltd.’s “BlackBerry Loves U2″ advertising campaign is part of a trend where brands are stepping into the breach as plummeting sales shrink music labels’ marketing budgets. Once reluctant to be seen as selling out to corporate sponsors, artists are keen to sign up.
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