Mattel Inc., the world’s biggest toymaker, may add as much as $500 million a year to its revenue by winning a copyright suit against MGA Entertainment Inc. over the Barbie doll’s hip urban rival, Bratz.
The maker of Matchbox cars, T.M.X. Elmo and Barbie is arguing before a California court this month that the pouty-lipped Bratz doll was conceived while designer Carter Bryant was a Mattel employee. If the jury agrees, the toy company will potentially pocket damages estimated at $360 million and, based on Mattel calculations, as much as $500 million in annual direct MGA sales and licensing fees.
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