INDIANAPOLIS AP - Eli Lilly
January 16, 2009 at 12:00 AM
1 minute read
INDIANAPOLIS AP – Eli Lilly & Co. taught its sales force a catchy slogan to peddle the antipsychotic drug Zyprexa for treating the elderly.
Company salespeople told care providers that 5 milligrams of Zyprexa at 5 p.m. – or “5 at 5″ – would help dementia patients sleep.
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