Shielding your eyes against the glare of a Trump tower or marveling at its creator’s shameless self-promotion on his NBC show, you get the impression that Donald Trump likes to see his name bandied about.

He plasters it on hotel skyscrapers and rolling green golf courses. ”One Name Says It All,” boasts the online slogan for the immodestly dubbed Trump Taj Mahal casino in Atlantic City, N.J.

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