In January 2007, a rented van pulled up alongside a convenience store near Jubail, an industrial city on Saudi Arabia’s Persian Gulf coast. The passengers were five partners from Atlanta’s King & Spalding and two associates whom the firm had just hired to help launch a new office in nearby Dubai. Except for a four-year-old outpost in London, the Dubai office would be the firm’s first outside the United States, and the attorneys were touring the region to meet with clients and to get a look at the boom under way in the Gulf. The lawyers had been driving all day through desert heat and dust, and one stepped inside the store for a round of cold sodas.
He returned empty-handed. The problem For more than 50 years, King & Spalding has represented The Coca-Cola Co., an Atlanta icon. This store, on the edge of the Arabian desert, sold only Pepsi. The van full of thirsty lawyers drove another hour and a half, halfway to Bahrain, before they found an acceptable beverage.
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