As newspapers hemorrhage money and cut staff, the future of the industry is playing out in the suburb of Maplewood, N.J.

Internet sites have started blanketing the town with press coverage, with a new Web venture backed by a Google Inc. executive battling two locally run Web pages for readers. The New York Times joined the fray this month with a Maplewood blog. Their prize: online ads from local companies-the fastest-growing source of revenue for the news business.

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