Coca-Cola Co. is using micro-dosing technology from drugmakers, a smart phone operating system from Microsoft Corp. and style tips from Italian auto designers in its latest attempt to revive falling sales of fountain drinks.
Coca-Cola spent four years developing a self-serve beverage dispenser that can pour as many as 120 drinks. It uses 40 percent less storage space than traditional six- or eight-tap fountains, said Gene Farrell, the project’s manager.
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