LONDON AP – Innocent Drinks, the British fruit and smoothie drinks maker set up with a strong ethical ethos by student friends, said Tuesday it is selling a minority stake to Coca-Cola Co. for 30 million pounds $44 million to fund its expansion across Europe.

The deal leaves Coca-Cola, which has been criticised by health campaigners for its sugary soft drinks, with around 10 to 20 percent of the company.