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Could GM be Government Motors

ValuJet was reborn as AirTran. Philip Morris rechristened itself Altria. Blackwater became Xe.Would a name change work for beleaguered General MotorsIt would mean casting aside a brand that stood for almost a century as a symbol of American industrial might, but some marketing experts say it might be just the thing to help the once-mighty automaker make a fresh start.

June 16, 2009 at 12:00 AM

1 minute read

By Emily Fredrix | Updated on June 16, 2009

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ValuJet was reborn as AirTran. Philip Morris rechristened itself Altria. Blackwater became Xe.

Would a name change work for beleaguered General Motors

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