The U.S. automakers spent much of this decade retooling their lineups to offer cars rivaling Toyota Motor Corp.’s Camry and Honda Motor Co.’s Accord. Now comes the challenge of winning over consumers.
While models such as Ford Motor Co.’s Mercury Sable got top quality marks from researcher J.D. Power & Associates, U.S. buyers aren’t embracing the cars on which Detroit is staking its future. Imports held 69 percent of the U.S. car market through May, 4 points more than a year earlier.
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