ROBERT W. WEBB JR. HAS learned firsthand about the “butterfly effect” in his 14 years managing a law firm. In chaos theory, this is the idea that a butterfly fluttering its wings in one place can cause a tornado somewhere else through a minute change in atmospheric conditions that sets off an escalating chain reaction.

Webb, the chairman and managing partner of Troutman Sanders, made news a couple of weeks ago when he announced that his firm would raise pay for all the firm’s associates, which shifted the Atlanta market’s top starting pay from $115,000 to $125,000. Other local firms quickly upped the ante with a $15,000 across-the-board raise in Atlanta associate pay, shifting starting pay to $130,000, which Troutman matched late last week.

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