PHILADELPHIA AP – The marketers of Splenda have confused consumers and food makers by unfairly distancing the sugar substitute from the artificial sweetener category, its chief rival told a jury Tuesday.
The jury will decide whether McNeil Nutritionals has misled consumers by suggesting in its ads and packaging that Splenda is a natural product and contains sugar. Merisant Co., which makes Equal and NutraSweet, says Splenda contains no sugar and is instead sweetened with a synthetic compound through a complex chemical process.
