Morgan Stanley is ”World Wise.” Citigroup Inc. and its Smith Barney subsidiary can show investors ”The way forward.” ETrade Financial Corp. is so good that it can ”earn six times the national average for savings” for investors smart enough to entrust it with their money. Merrill Lynch & Co. is the ”Derivatives House of the Year.”
Image is often reality on Wall Street, where astonishing feats of public relations and advertising can transform the unremarkable into genius. The trance of bull markets sets the stage for prodigies to be born.
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