Apple Inc. recently joined a growing number of companies offering online movie rentals, adding the service to its iTunes store. How does it stack up against the competition

I tested the new offering from Cupertino, Calif.-based Apple against Amazon.com Inc.’s Unbox, Netflix Inc.’s streaming feature and the service from CinemaNow Inc., a private company based in Marina Del Ray, Calif., which is co-owned by EchoStar Communications Corp., Microsoft Corp. and Cisco Systems Inc., among others. All of them use the Internet to deliver movies to your personal computer. Except for Netflix, they all allow movies to run on a mobile player.

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