From 10 tall men running up and down the court, a business empire has grown. Professional basketball’s licensing business leaves its profitable mark on apparel, video games, posters and endless other items. Pro basketball is all but omnipresent through NBA TV and wireless streaming footage. Interest in basketball has grown worldwide. The league in January announced the launch of NBA China, headed by Tim Chen, the former chief executive officer of Microsoft Greater China. League headquarters is in New York.
“The thing that separates us, to some extent, from some of the other sports leagues in this country is the interest in basketball internationally,” Buchanan said. “We have the opportunity and the footprint to take all our businesses into Europe, Latin America and now China. We’re a $4 billion business heading north.”
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