NEW YORK AP – Cartoon Network has signed a worldwide licensing deal with Mattel Inc., the world’s largest toy maker, to produce action figures, puzzles and other toys tied to its children’s TV shows.
Cartoon Network Enterprises, the consumer products division of the cable TV network, said in a news release Tuesday that the multi-year agreement covers original programming for the 6- to-11-year-old group and the rights to produce Cartoon Network branded products. It also gives Mattel a first-look option on newly created original series and programming.
