AN EFFECTIVE MARKETING CAMPAIGN brought the Olympics to Atlanta in spite of doubters who scoffed at its chances for success. Now the Metro Atlanta Chamber of Commerce is pondering another marketing long shot-this time to propel the region into a leading role on the world’s advanced technology stage.
The Chamber field-tested the idea at a kick-off meeting for a new Technology Marketing Council with bioscience and technology executives last week. It presented a proposal for a sophisticated Web portal that would cost between $100,000 and $200,000 to build, according to David Hartnett, the Chamber’s vice president for technology development. With that in place, a drive to attract venture capital funding and new companies would begin.
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