Some frustrated Coca-Cola Co. bottlers are letting upstart drinks that the Atlanta beverage giant doesn’t market hitch a ride on their trucks.
Honest Tea Inc. has had a devoted following ever since the Bethesda, Md., company won its first order in 1998 to brew 15,000 bottles of its organic iced tea for Whole Foods Market Inc. But beverage giants like Coke and PepsiCo Inc. had such a tight grip on distribution through their bottlers that it was hard for Honest Tea to get space on supermarket shelves and in convenience-store coolers.
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