PepsiCo Inc. is seeing its cans in a whole new light.
For 109 years, the Purchase, N.Y., company has fiercely guarded the packaging of its namesake cola, crafting changes to its labels rarely. Now, though, it is launching a series of designs, to debut every three or four weeks – a marketing shift that the company hopes will grab the attention of increasingly fickle, restless and distracted young consumers.
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