Technology has made it much easier to add context to what was otherwise a cold call or e-mail just a few years ago.

I just took a random sampling of 82 lawyers, of whom 54 reported that they have a LinkedIn account. However, most of them admitted that their use is ineffective. Respondents wrote: “I am a member of LinkedIn, but don’t really see the benefit of that site;” “I do have a LinkedIn account but have done nothing with it;” or “I still have not figured out how to effectively use LinkedIn.”