It was this week in 1940, with the Royal Air Force battling the much larger German Luftwaffe during the Battle of Britain, that Winston Churchill stood up in Parliament and delivered one of the most inspirational statements of wartime: “Never in the field of human conflict was so much owed by so many to so few.”

Speeches like that made Churchill one of the most famous public communicators ever. And while there are many things about Churchill’s public speaking that we should imitate, there are some practices that we should avoid.

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