A solo practitioner sometimes looks at networking events as a chance to be social and relax with friends. After all, working on your own, often behind closed doors, can be isolating. Perhaps, but you could be missing out on a great opportunity to make contacts that will help you build your business.
As a business development coach, I have heard hundreds of complaints over the years about how networking takes up too much time for too little return in the investment. Once my clients change the way they network, they begin to build relationships and get results.
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