Relishing rejection may sound a bit odd, but it is an important part of super rainmaking and my third secret to business development success.
While almost everyone dislikes rejection, service professionals probably hate it more. That is because we are used to success. We had an undergraduate career that was generally outstanding. We did well in graduate school. We studied and passed our professional exams, and up until then we seldom experienced failure. Therefore, we expected that everyone would want to hire us. Why wouldn’t they?
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