Savannah personal injury lawyer Jamie Casino is attracting worldwide notice for his astounding Super Bowl ad, which aired during a two-minute block of local advertising.
A theme-setting quotation from Proverbs 31:8 introduces the epic ad: “Ensure justice for those being crushed.” After a scene in which we learn that Casino was inspired by the untimely death of his brother to switch from criminal defense to personal injury law, the ad shows a black-clad Casino kicking aside a bouquet of red roses he’s just laid on his brother’s grave and wielding a flaming sledgehammer of retribution over the headstone as the cemetery ignites into flames and a death metal soundtrack swells.
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