Although .com remains the gold standard in domain names, its days on top may finally be coming to an end. Just as lawyers have evolved from general practitioners to specialists, so too have generic top-level domain names (TLDs)—the term occurring to the right of the dot. ICANN, the quasi-governmental entity that oversees the Internet, is making sure lots of options are available to the legal community.
Since October 2013, ICANN has introduced more than 400 new dot-somethings, such as .nyc, to the Internet. These new TLDs are the result of a multiyear process through which ICANN evaluates applications from numerous companies and organizations and slowly approves or rejects the applications. In some cases, ICANN must select one applicant from among several for the same TLD, usually via auction. If the application is approved, the TLD is delegated and the applicant can sell domain names with the applied-for TLD to end-users. The applicant becomes its own registry and typically sells its domain names to end-users through resellers such as GoDaddy and eNom.
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