As the Internet continues to expand, with more and more words after the dot, brand owners must constantly assess online threats to their brands.
Just within the .com registry, there are seemingly limitless domain names that could include a brand owner’s brand. If Purple Unicorn Inc. registers purpleunicorn.com, then a cybersquatter can register purpleunicorn1.com. If Purple Unicorn Inc. registers purpleunicorn1.com, a cybersquatter can register purpleunicorn1a.com. And if Purple Unicorn Inc. registers purpleunicornsucks.com, a cybersquatter can register purpleunicornreallysucks.com.
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