At the end of February, Google changed the way it displays AdWords advertising on search results pages. Before the change, ads would surround search results at the top, right side, and bottom of each page. The new, cleaner look removes ads on the right side of the page and increases the ad count from three to four at the top of the page for “highly commercial” searches. This change really impacts all law firms, not just firms that advertise on Google.
Google Winners and Losers
While Google’s goal was simply to standardize the search result viewing experience for all devices (laptop, smartphone, etc.), there was a great deal of speculation about the full impact to advertising expenses and results. After two months, the sky has not fallen, as many predicted. The jury is still out about longer-term impacts, but here’s how the change has impacted some Georgia law firms:
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