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In a contract executed on December 12, 1998, Linda Martin Homes Corporation LMH agreed to build a house and sell it to Mart Tiismann. After closing on November 17, 1999, Tiismann moved into the new home and discovered several building code violations. Arbitration of claims asserted by Tiismann for breach of contract, negligent construction, and conversion resulted in a damages award which was subsequently satisfied. On May 8, 2001, however, Tiismann also filed an action against LMH seeking damages and other relief for violation of the Fair Business Practices Act of 1975 FBPA, OCGA § § 10-1-390 et seq. This claim is based on allegedly conflicting language in the contract, which requires LMH to complete construction “in accordance with all applicable governmental regulations, ordinances, and codes,” but also contains a limited warranty which is given in lieu of various rights and remedies, including those based on code violations. LMH moved for summary judgment on four grounds. The trial court denied the motion as to two of the grounds, but granted it as to the remaining grounds. On appeal, the Court of Appeals affirmed the grant of summary judgment on the ground that Tiismann knew or should have known of the conflicting language which constituted the FBPA violation when he signed the contract and, thus, the two-year statute of limitations in OCGA § 10-1-401 a 1 barred the FBPA claim. Tiismann v. Linda Martin Homes Corp. , 268 Ga. App. 787 603 SE2d 45 2004. We granted certiorari to consider this holding. Because the limitations period for an FBPA claim does not commence until accrual of the action, and actual damages are an essential element of a private FBPA claim, we reverse the judgment of the Court of Appeals and remand for consideration of remaining enumerations of error. “No action shall be brought under the FBPA . . . more than two years after the person bringing the action knew or should have known of the occurrence of the alleged violation . . . .” OCGA § 10-1-401 a 1. As required by this language, the Court of Appeals considered the timing of the alleged FBPA violation and whether Tiismann exercised due diligence in discovering it. However, the Court of Appeals did not determine whether the cause of action for the alleged violation accrued less than two years before Tiismann brought suit. The Court of Appeals recently recognized that actions under the FBPA “must be commenced within two years of accrual. OCGA § 10-1-401 a 1.” Sandy Springs Toyota v. Classic Cadillac Atlanta Corp. , 269 Ga. App. 470, 471 1 604 SE2d 303 2004. Indeed, ” ‘ “ it is a general and established principle of law that the statute of limitation begins to run from the time the right of action accrues.” Cits.’ Cit.” Harvey v. J. H. Harvey Co. , 256 Ga. App. 333, 339 1 568 SE2d 553 2002, aff’d, 276 Ga. 762 582 SE2d 88 2003. More specifically, a cause of action on a liability created by statute generally “does not accrue within the statute of limitations until the violation of the statute occurs and plaintiff is entitled to bring an action and seek a remedy. Cits.” Emphasis supplied. 54 CJS, Limitations of Actions, § 198, p. 262 1987. In accord with this rule, “the courts have held that the statute of limitations generally begins to run on an action under state deceptive trade practice or consumer protection acts when the cause or right of action has accrued or arisen.” Anno., 18 ALR4th 1340, 1341 1982. If the General Assembly intended to reject the prevailing rule and to permit a mere violation of the FBPA to trigger the commencement of the limitations period, it could have specified that, for purposes of the statute of limitations, the FBPA action would accrue immediately upon occurrence of the violation. See OCGA § 9-3-29.

” ‘The true test to determine when the cause of action accrued is to ascertain the time when the plaintiff could first have maintained his action to a successful result. . . .’ Cit.” Sandy Springs Toyota v. Classic Cadillac Atlanta Corp. , supra. Instead of determining when Tiismann could first have succeeded with respect to every essential element of his FBPA claim, the Court of Appeals considered only the timing of the alleged violation. Pursuant to the language of OCGA § 10-1-399 a, however, “ a private FBPA claim has three elements: a violation of the Act, causation, and injury.” Zeeman v. Black , 156 Ga. App. 82, 86-87 273 SE2d 910 1980 also holding that the reliance element of common law misrepresentation is incorporated into the causation element of an individual FBPA claim. See also Campbell v. Beak , 256 Ga. App. 493, 497-498 4 568 SE2d 801 2002. OCGA § 10-1-399 a “requires that the consumer ‘suffer injury or damages’ by the commission of an unfair or deceptive act, which would necessarily be attended by some reprehensible conduct on the part of the defendant. Cit.” Standish v. Hub Motor Co. , 149 Ga. App. 365, 366 254 SE2d 416 1979. The Court of Appeals ” ‘has consistently held that in accordance with the statutory requirements of the FBPA, the measure of damages to be applied for an FBPA violation is that of actual injury suffered.’ Cit.” Campbell v. Beak , supra at 498 4.

 
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