Last year lawyer Michael J. Kline told two brand managers for Coca-Cola Classic that they could sue their company’s calorie-free soda brand, Coca-Cola Zero, for “taste infringement.”
Really.
Don't believe everything you see on television, YouTube or even a Coke Web site. Those are the venues where you can watch a senior in-house counsel for intellectual property in Coke's legal department and some of his unwitting colleagues listen to the bizarre grievances of a pair of brand managers who claim that no-calorie Coke Zero tastes so much like Coke Classic that they should be able to sue for "taste infringement." The lawyers later learned they'd been "punk'd" as part of a marketing campaign.
March 26, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.com
Last year lawyer Michael J. Kline told two brand managers for Coca-Cola Classic that they could sue their company’s calorie-free soda brand, Coca-Cola Zero, for “taste infringement.”
Really.
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