Dr. Larry Chiagouris PH.D. Managing Director, BrandMarketing Services, LTD.

Larry Chiagouris works nationwide as an expert. His expertise pertains to advertising/branding, false advertising/fraud (including class actions), trade secret cases, Internet/eCommerce and direct marketing, trademark issues, contract disputes involving marketing issues and market/survey research issues. He has a unique combination of being a senior expert witness, senior marketing executive and widely published academic scholar which brings both the senior industry client side and the agency executive experiences for Fortune 500 companies as well as academic work at leading graduate schools of business. Dr. Chiagouris has been called a "branding guru" and "consumer behavior expert" by the media and one of the best and brightest researchers. He combines significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues. He has provided testimony on more than 100 occasions.

B.S.; M.B.A.; M.Phil; A.P.C.; PH.D.