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Primary Area of Expertise

Trademark

Expert Witness Profile

J. Michael Keyes is a consumer survey expert who brings a unique value proposition to each expert engagement. He is steeped in the science of consumer surveys and holds an advanced degree in survey research and data analysis. He is a noted authority on survey evidence and is the author of Lanham Act Surveys for Lawyers, a LinkedIn publication where Mike covers federal court and Trademark Trial and Appeal Board decisions impacting the admissibility of survey research. He regularly shares his survey evidence expertise at national bar and trade organization events, as well as with law schools throughout the country including the University of Notre Dame, Florida State, and Franklin Pierce. What sets Mike apart from his expert peers, though, is his extensive trademark trial practice. For nearly 25 years, Mike has represented some of the world's foremost brands in trademark and advertising disputes. He understands the singular importance of survey research and brings a practical and seasoned perspective to each expert engagement.

Education & Licenses

Master of Arts Degree in Survey Research & Data Analysis (UConn)
Juris Doctorate (Gonzaga), Master of Laws (Columbia University), B.M. Piano Performance (Loyola)