Even a business's technical “know-how” can qualify as a trade secret.

Today, when most people think of intellectual property owned by a business, they think of a name, a logo, or branding-related trademarks. Some small- to mid-sized businesses put little emphasis on IP protection, but they may have valuable IP worth protecting.

Leonard Marquez from Wendel Rosen Black & Dean, recently sat down with Inside Counsel to discuss why these types of materials qualify as trade secrets and what smaller businesses can do to ensure their IP is protected.