The Legal Challenges Facing Augmented Reality and Mixed Reality
Augmented Reality (AR) and Mixed Reality (MR) are advancing quickly in the market, with estimates projecting more than 50 percent annual growth. While…
August 30, 2017 at 04:32 PM
4 minute read
The original version of this story was published on Law.com
Augmented Reality (AR) and Mixed Reality (MR) are advancing quickly in the market, with estimates projecting more than 50 percent annual growth. While the best-known use for these technologies is gaming, they are penetrating industrial, medical, retail and other applications.
Today, AR and MR companies collect, store, and use various user data to enhance the user experience and sometimes share data with network affiliates and business partners, including data related to a device's movements and the dimensions of the room in which the user is using equipment. In addition, AR technology may give a company the ability to constantly record data in relation to everything a user is doing.
This is posing interesting questions around privacy and security – some of which can put up serious roadblocks to AR and MR company's success. Inside Counsel sat down with Kimberly Culp, an attorney at Venable LLP who is closely involved in the challenges facing producers and companies looking to use augmented reality.
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