Law In Business: Staying in touch with friends
Alumni networks are providing a new perspective to the adage that 'it's who you know that counts'. Jitendra Valera says it is 'who knows you' that really matters and asks why law firms are failing to take full advantage of this valuable business tool
October 18, 2006 at 08:03 PM
6 minute read
Could it be that much of the legal profession in the UK is dragging its heels in exploring what potentially could be a valuable source of business development opportunities for them – alumni networks?
A recent Thomson Elite survey showed that only 15% of the top 100 UK law firms mention their alumni networks on their websites. The majority of those that do are in the top 10 by turnover so it seems that law firms outside this elite group are failing to make the most of the business referral potential of their alumni.
Only 8% of law firms ranked 11-100 by turnover in the UK have an alumni presence on their website. Of those ranked 51-100, just 4% have alumni pages.
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