Olswang has secured a landmark radio contract for new client UTV on the auction of broadcasting rights for the FA Premier League.

The City firm advised UTV, the ITV franchise for Northern Ireland, which has secured a broadcasting contract for one of seven 32-game Premier League packages for subsidiary talkSPORT.

Olswang head of media, communications and technology David Zeffman advised on the deal, which sees talkSPORT – the UK's only national commercial speech radio station – become the first commercial radio station to be awarded a Premier League broadcasting package. Olswang was invited to pitch for the work against a number of other firms. The Premier League held an auction in September and chose the winners in October. The contracts were signed off last month.