General Electric (GE) is turning its back on its controversial online auction tender process as it embarks upon a review of its European advisers.

GE, one of the world's biggest companies, has launched a review of its European legal panel and hopes to complete the process by the end of the summer. But the company will not be using the innovative eBay-style auction method in which firms attempt to outbid each other by lowering fee rates in real time to secure panel work.

GE European general counsel Mark Elborne told Legal Week: "We are not proposing to use the e-tendering process at this point as we are looking to broaden and deepen our relationships with the firms we work with."

He added that the review would cover its commercial finance, consumer finance and insurance businesses.

GE implemented the internet auction process for its US panel review in 2003 and brought the regime over for its review of UK legal advisers in 2004.

The auction rooms were greeted with dismay by City firms when they were introduced in the UK, with advisers arguing that the value of top-end legal advice could not be calculated by such a process.

Thirty-seven firms made it on to GE's UK roster in 2004 including Allen & Overy, Clifford Chance, Freshfields Bruckhaus Deringer, Slaughter and May, Norton Rose and CMS Cameron McKenna.

Elborne joined the European arm of the company as its new head of legal last May from GE Insurance in Kansas.

GE also recently set up its first-ever cross-business M&A panel in an effort to locate firms which could provide M&A expertise to the company's businesses across Europe.

The company's global legal department comprises more than 1,000 lawyers worldwide and has an estimated UK legal spend of £30m.