The Law Society is launching a marketing campaign to boost awareness of the support services it provides to solicitors, with the society setting up stalls in the staff entrances and restaurants of 14 major UK firms.

The body is targeting solicitors passing through Farringdon, Temple and Liverpool Street with adverts illustrating the services available. Slogans used on the adverts include 'Helping you meet the obligations on money laundering' and 'Equipping you to do the job'.

In London, the firms involved are: Taylor Wessing; Linklaters; Herbert Smith; CMS Cameron McKenna; Berwin Leighton Paisner; Allen & Overy; Lovells; Simmons & Simmons; Eversheds; and DLA Piper.

In the regions, the Leeds arm of Hammonds, Cobbetts and Pannone in Manchester and Weightmans' Liverpool branch will each host stalls.

The society has also set up a new website, supportingsolicitors.com, as a further guide.

Commenting on the initiative, Law Society chief executive Des Hudson said: "Solicitors have told us that they want an efficient and effective national body that represents their needs. We are working to become an organisation that is increasingly relevant to its members, contemporary, value for money, responsive and showing real leadership through a period of immense change."

He added: "This advertising is a means of showing our members that we're here to help, protect and promote them as their representative body."

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