Ashurst has scored the main corporate advisory role for Emap after the publishing company reviewed its legal panel in the wake of its takeover last year.

The company has added Ashurst, CMS Cameron McKenna and employment boutique Dawsons to the roster of firms it uses for legal work, with the trio joining existing panel firms DLA Piper, Farrer & Co and US firm Epstein Becker & Green.

The review was conducted by Emap group legal director Nilema Bhakta-Jones, who joined earlier this year to replace general counsel Nick Folland, who left in 2007 to join Kingfisher. Ashurst has been appointed as main corporate adviser, focusing on high-value and complex matters, with Farrers appointed to advise on mid-market work, including corporate acquisitions and disposals up to £5m and litigation matters.

Camerons will advise the company on mid-value matters relating to international expansion. Epstein Becker will advise on US legal matters. Dawsons and DLA Piper will act on lower-value work including employment, property and health and safety issues.

Ashurst's appointment comes after the firm took the lead advisory role on the £1bn takeover of Emap's business-to-business arm by Guardian Media Group and private equity house Apax in December 2007. In that deal private equity partners Charlie Geffen (pictured) and Stephen Lloyd fielded a team for Apax. Both have now been named as relationship partners to Emap.

Geffen told Legal Week: "Emap is a perfect Ashurst client and we are delighted to be appointed to the panel as we have a strong relationship with Apax as well."

Allen & Overy, which was on the previous panel and advised Emap on the 2007 strategic review that resulted in the takeover, has not been appointed.

Bhakta-Jones told Legal Week the appointments are initially for a trial period, warning that a further review is expected to kick off next year.

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