Want Barack Obama's charisma, Tiger Woods' golf swing and the advocacy ability of David Pannick QC? Gus Sellitto delves into the world of neuro-linguistic programming to uncover the secrets of those at the pinnacle of their professions

What is it that separates the excellent advocate from the average one, where both were called to the Bar at the same time and have similar academic track records?

My background of working as a communications consultant to the legal profession, coupled with my interest in neuro-linguistic programming (NLP), led me to explore some of the answers to these questions.