Cravath Swaine & Moore, Jones Day, Baker & McKenzie and London boutique Wallace have been handed roles on the $411.5m (£288m) sale of haircare business TIGI to consumer products giant Unilever.

The deal gives Unilever its first entry into the salon hair-care market, with brands such as Bed Head and S-Factor.

Cravath advised Unilever on the US corporate aspects of the deal, fielding a team led by corporate partner Mark Green, along with fellow corporate partner Peter Wilson.

Unilever relied on its in-house legal team for advice on UK M&A matters.

The company also turned to Bakers for advice on intellectual property (IP) issues relating to the transaction. IP partner and former London head Russell Lewin led the team with assistance from London associates Carmen Glatt and Charlotte Moore.

Bakers is a longstanding adviser to Unilever and in 2006 beat 20 other firms in a beauty parade to manage the company's global trademark portfolio. TIGI – owned by Italian brothers Bruno, Guy and Anthony Mascolo – took US advice from Jones Day, with Dallas corporate partners Sally Crawford and Steve Stennett in lead.

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