Reshaping Ashurst: trials and triangulations
For many City firms, terms like size and shape mean getting smaller. In Ashurst's case, as this week's analysis makes clear, the business has been genuinely refashioned over the last two years. So while around 30 partners have been managed out through two rounds over the last 16 months, no less than 26 have joined the firm. The expansion is directly linked to Ashurst's desire to build its international practice, which until recently contributed only a third of the firm's revenues, almost all of which came from Europe. The firm can now point to a sizeable US business and rapid expansion in Hong Kong and Singapore.
March 26, 2010 at 08:33 AM
4 minute read
For many City firms, terms like size and shape mean getting smaller. In Ashurst's case, as this week's analysis makes clear, the business has been genuinely refashioned over the last two years.
So while around 30 partners have been managed out through two rounds over the last 16 months, no less than 26 have joined the firm. The expansion is directly linked to Ashurst's desire to build its international practice, which until recently contributed only a third of the firm's revenues, almost all of which came from Europe. The firm can now point to a sizeable US business and rapid expansion in Hong Kong and Singapore.
Ashurst is betting that there will be a large band of transactionally-driven international law firms emerging below global leaders such as Linklaters, Freshfields and Sullivan & Cromwell, and Ashurst is intent on booking its place in the club. That will require substantial work on the firm's foreign network. While its practice on the Continent has come a good way, it's a long distance off being the finished article. And expanding outside of Europe has barely begun, even if launches in New York and Hong Kong represent a substantial step forward. But there is clearly a plan of action, and the firm has shown nerve in seeing that through at a time when the temptation to slash investment will have been strong.
And no one among an unsettled partnership seems to be questioning the gameplan, even if some argue the firm overpaid when absorbing the McKee Nelson team last year. What has been questioned is the firm's handling of its restructuring and the extent to which Ashurst can reconcile its global ambitions while clinging to its treasured culture.
Critics would contend that the firm should have been more transparent with partners about the reasons behind the cuts. Obviously, you don't broadcast details of the individuals on the risk list around the partnership, but it would have been easier for Ashurst to move forward if the firm had worked around a single, transparent event. I don't doubt the motivation was to protect the dignity of the individuals involved, but the firm could have done better on this front, and now has some wounds to heal.
With regards to culture, it's not apparent if Ashurst has always thought through the extent to which maintaining its ethos is compatible with its goals. Linklaters is one obvious touch-point, yet at times Ashurst instinctively recoils from some of that larger firm's sharper edges. Yet firms like Norton Rose and Lovells are viewed as lacking competitive fire. At times Ashust has appeared to shift rather arbitrarily between both paths. Claims of an identify crisis are overblown but the firm has a way to go towards refining and articulating how its culture will adapt to very different times.
On the plus side, management still has widespread support among the partnership, even if the relationship between executives and troops had grown more distant and uncertain last year. Managing partner Simon Bromwich has a strong operational record and was a major force in helping the firm regroup six years ago as it pulled itself out of its post-Fried Frank daze.
Charlie Geffen, likewise, is well suited to the senior partner role, combining strong client credentials, genuine enthusiasm for the job (less common than you'd think) and sound instincts. Some see Geffen as more ruthless as senior partner than predecessor Geoffrey Green, but it is ironic that there has been something of a communication issue given that Geffen enjoys the sounding-board-to-the-partnership part of his brief.
It is also helpful that Ashurst's practice is performing relatively well given its practice profile and is now slowly moving into recovery mode. Unlike some rivals, its recent struggle isn't really the narrative of a credit-driven deal shop falling back to earth. The firm's property practice has been solid through the crunch, and its finance practice, while initially looking like a rabbit in the headlights in the wake of the banking crisis, appears to have quickly regrouped. Projects, infrastructure and transport, likewise, remain robust. If the firm takes a hard look in the mirror, it should ask itself if corporate has really kept pace with the firm's development over the last 15 years, but overall, it's a positive picture.
The firm has taken has taken some high-stakes bets to secure its position. Providing those bets are broadly sound, and the firm learns a few lessons from a turbulent restructuring, Ashurst will remain one of the City's best prospects to credibly go global.
- For more, see Ashurst: Balancing acts
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
NOT FOR REPRINT
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
You Might Like
View AllLatham's magic circle strikes, pay rises and EY's legal takeover: the best of Legal Week over the last few weeks
3 minute readJob losses, soaring partner profits and Freshfields exits - the best of Legal Week over the past two weeks
3 minute readMagic circle PEP hikes, the associate pay conundrum and more #MeToo - the best of Legal Week last week
3 minute readTrending Stories
- 1Products Liability: The Absence of Other Similar Claims—a Defense or a Misleading Effort to Sway a Jury?
- 2529 Accounts Are Not Your Divorce Piggybank
- 3Meta Hires Litigation Strategy Chief, Tapping King & Spalding Partner Who Was Senior DOJ Official in First Trump Term
- 4Courts Beginning to Set Standards for Evidence Relying upon Artificial Intelligence
- 5First-Degree Murder Charge May Not Fit Mangione Case
Who Got The Work
Michael G. Bongiorno, Andrew Scott Dulberg and Elizabeth E. Driscoll from Wilmer Cutler Pickering Hale and Dorr have stepped in to represent Symbotic Inc., an A.I.-enabled technology platform that focuses on increasing supply chain efficiency, and other defendants in a pending shareholder derivative lawsuit. The case, filed Oct. 2 in Massachusetts District Court by the Brown Law Firm on behalf of Stephen Austen, accuses certain officers and directors of misleading investors in regard to Symbotic's potential for margin growth by failing to disclose that the company was not equipped to timely deploy its systems or manage expenses through project delays. The case, assigned to U.S. District Judge Nathaniel M. Gorton, is 1:24-cv-12522, Austen v. Cohen et al.
Who Got The Work
Edmund Polubinski and Marie Killmond of Davis Polk & Wardwell have entered appearances for data platform software development company MongoDB and other defendants in a pending shareholder derivative lawsuit. The action, filed Oct. 7 in New York Southern District Court by the Brown Law Firm, accuses the company's directors and/or officers of falsely expressing confidence in the company’s restructuring of its sales incentive plan and downplaying the severity of decreases in its upfront commitments. The case is 1:24-cv-07594, Roy v. Ittycheria et al.
Who Got The Work
Amy O. Bruchs and Kurt F. Ellison of Michael Best & Friedrich have entered appearances for Epic Systems Corp. in a pending employment discrimination lawsuit. The suit was filed Sept. 7 in Wisconsin Western District Court by Levine Eisberner LLC and Siri & Glimstad on behalf of a project manager who claims that he was wrongfully terminated after applying for a religious exemption to the defendant's COVID-19 vaccine mandate. The case, assigned to U.S. Magistrate Judge Anita Marie Boor, is 3:24-cv-00630, Secker, Nathan v. Epic Systems Corporation.
Who Got The Work
David X. Sullivan, Thomas J. Finn and Gregory A. Hall from McCarter & English have entered appearances for Sunrun Installation Services in a pending civil rights lawsuit. The complaint was filed Sept. 4 in Connecticut District Court by attorney Robert M. Berke on behalf of former employee George Edward Steins, who was arrested and charged with employing an unregistered home improvement salesperson. The complaint alleges that had Sunrun informed the Connecticut Department of Consumer Protection that the plaintiff's employment had ended in 2017 and that he no longer held Sunrun's home improvement contractor license, he would not have been hit with charges, which were dismissed in May 2024. The case, assigned to U.S. District Judge Jeffrey A. Meyer, is 3:24-cv-01423, Steins v. Sunrun, Inc. et al.
Who Got The Work
Greenberg Traurig shareholder Joshua L. Raskin has entered an appearance for boohoo.com UK Ltd. in a pending patent infringement lawsuit. The suit, filed Sept. 3 in Texas Eastern District Court by Rozier Hardt McDonough on behalf of Alto Dynamics, asserts five patents related to an online shopping platform. The case, assigned to U.S. District Judge Rodney Gilstrap, is 2:24-cv-00719, Alto Dynamics, LLC v. boohoo.com UK Limited.
Featured Firms
Law Offices of Gary Martin Hays & Associates, P.C.
(470) 294-1674
Law Offices of Mark E. Salomone
(857) 444-6468
Smith & Hassler
(713) 739-1250