Harbottle wins npower as new client on Football League sponsorship deal
Harbottle & Lewis has advised new client npower on a deal to succeed Coca-Cola as the sponsor of the Football League from the beginning of the 2010-11 season. Npower has sealed a three-year deal, worth a reported £21m, to take over from Coca-Cola as the sole sponsor of the Football League Championship, League One and League Two. The drinks giant has sponsored the competition since the 2004 rebranding of the three divisions.
April 14, 2010 at 08:40 AM
2 minute read
Harbottle & Lewis has advised new client npower on a deal to succeed Coca-Cola as the sponsor of the Football League from the beginning of the 2010-11 season.
Npower has sealed a three-year deal, worth a reported £21m, to take over from Coca-Cola as the sole sponsor of the Football League Championship, League One and League Two. The drinks giant has sponsored the competition since the 2004 rebranding of the three divisions.
Other former sponsors of the Football League include Nationwide Building Society, Endsleigh Insurance and Barclays Bank.
The Harbottles team advising npower was led by the firm's sports group head Bob Mitchell, alongside solicitor Paul Groves.
Mitchell commented: "Due to increasing client demand we have developed a niche in representing financial institutions and other well-known brands in relation to their sponsorship of football properties. As a result we have been involved in some of the most significant UK football sponsorship deals of recent times."
The two-partner and four-fee earner sports group at Harbottles has taken a number of recent significant sponsorship mandates, including advising Barclays Bank on last October's renewal of its £82.5m sponsorship of the Premier League.
In addition the firm represented Standard Chartered Bank on its £80m Liverpool FC shirt sponsorship deal and PricewaterhouseCoopers on its sponsorship of England's bid to host to the 2018 World Cup.
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